One Licence, One Platform
The same Halo licence that powers your marketing also covers sales, customer service, reporting and more, so there's no separate marketing platform to buy on top. Every email sent, every form submitted, and every campaign tracked records data in one place, with no imports, no duplication, and no data sitting in a separate tool. A contact's campaign engagement sits right next to the opportunity it influenced and the tickets they've raised, so every team sees the full picture. It's one platform and one licence, with everyone working from the same data.