Sequences
Send a single broadcast to your whole audience, or build a multi-step cadence that follows up on its own. Set the timing, add the rules, and track every open and click as they land.
Works Across Your Whole Business
Sequences aren't just for marketing. Trigger automated journeys from contacts, leads, opportunities, or support tickets so every team benefits from the same powerful automation engine.
No Design or Coding Skills Needed
Build professional, branded email sequences with a drag-and-drop editor. No HTML, no developers, no agency required.
Visual Journey Builder
Map out every step, branch, and decision point on a visual canvas. Drag steps into place, add delays, conditions, and A/B splits exactly where you need them, and see the whole journey at a glance.
Included as Standard
Sequences are part of your Halo licence. No add-on to purchase, no usage cap, and no limit on the number of sequences you can build or run. One flat price per licence, the same as the rest of the platform.
Visual Flowchart Builder
Map every step and decision point on a drag-and-drop canvas. Add email steps, delays, and conditions in any order, and A/B split paths to test your messaging and timing. Any step can be edited in place, so you can make changes without rebuilding the whole sequence.
Email Builder
Build your emails in a drag-and-drop editor with no HTML needed. Personalise them with merge fields for names, companies, and deal values, and save any email as a reusable template you can pull into other sequences. Preview and test each one before it sends.
Conditions and Branching
Branch journeys based on contact behaviour, tags, or custom fields, and A/B split to test subject lines, content, or timing. Halo routes each contact automatically down the best performing path, so you can send different messages to different audiences within the same sequence.
Tracking and Analytics
Track engin real time across every active sequence, with per-step analytics for opens, clicks, and unsubscribes. Spot where contacts drop off and optimise the steps that underperform, then compare your A/B split results to improve performance over time.
Customer Story
From ServiceNow to HaloITSM: How inlumi Gained Efficiency, Flexibility, and Cost Savings
As inlumi grew, they needed an ITSM solution that could keep pace. Frustrated by rising costs, complex customisation, and declining support with ServiceNow, they made the switch to HaloITSM.
See Customer Story
30%
Reduction in licensing costs
Easy to Adopt
Simple to set up and intuitive to use from day one, for everyone, not just Admins. Sequences are built entirely through configuration, so there's no code to write and nothing for IT to deploy. If your team already knows Halo, the editor and the canvas feel familiar straight away, and if they're new to it, the drag-and-drop interface is quick to pick up. Most teams are building and sending their first sequences within hours, not weeks, with no lengthy training or complicated setup required.
Works Across Every Team
Trigger sequences from contacts, leads, opportunities, or tickets, so sales, marketing, and customer service teams all benefit from the same automation engine. The cadence a rep uses to chase a deal, the broadcast marketing sends to a list, and the follow-up service automates after a ticket closes all run on one shared system. There's no separate tool to buy for each team and no data to sync between them. Everyone works from the same contacts, the same templates, and the same reporting.
One Licence, One Platform
Sequences are included in your Halo licence alongside your CRM, pipeline, and reporting, so there's no separate marketing automation platform to buy, integrate, or maintain. Every sequence you build records its data against the contact, the campaign, and the journey, all in the same database. Engagement from a sequence shows up right next to the opportunity it influenced, and your reporting ties activity straight back to pipeline, with nothing to export or stitch together across two systems.
World-Class Support
Onboarding, training, and ongoing support are all included as standard, with nothing held back behind a premium tier. Our support team is in-house rather than outsourced, so when you ask a question you're talking to people who know the platform properly. They'll help you build your first sequences, sense-check what you've set up, and stay on hand as you grow into more advanced journeys. It's the same dedicated team behind every part of Halo, there to help you get the most out of your sequences from day one.
AI Outreach Assistant
AI-generated email copy for any step in your sequence, so your team spends less time writing and more time sending
AI Performance Analysis
AI surfaces what's working across your sequences and highlights where to optimise, so the insight comes to you rather than you having to dig for it
FAQ Question 1
FAQ Answer 1
Build, send, and track your
first sequence free today.
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